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CAPTURING THE ESSENCE

We recently went down to the soul of Detroit to capture the true essence of the dad hat. Taping into the gritty urban decay yet opulent undertone of the city. The hugely popular BMF dad hat represents that same esthetic. Although its from the streets it transcends barriers as it maintains its gritty street credibility while giving a slight chic sophistication as it pops up on local street corners and some of the hottest clubs in Hollywood. 

Check out some of the pics below.

 

 

 

 

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